Why Your Rankings Drop Every Time Google Updates (And How to Stop It)

This year alone, Google has rolled out three major updates. That’s a lot of changes in just 12 months—and if your rankings have felt like they’re on a rollercoaster, you’re not alone.

Here’s the truth: even high-performing websites can suffer during these updates. Google is constantly refining its algorithm to deliver better user results, and keeping up can feel impossible.

But why does this keep happening?

SEO isn’t just about keywords or blogging. It’s about:

• Technical optimisation: Speed, mobile-friendliness, and more.

• Content quality: Google prioritises trustworthy, expert content (E-E-A-T).

• Backlinks: Not just any link will do—quality matters.

Each update tweaks these priorities, and without a solid, adaptive strategy, your rankings can suffer.

The Solution? Stop Playing Whack-a-Mole

Chasing every Google update isn’t sustainable. What you need is an expert who:

• Builds a strategy that withstands algorithm changes.

• Stays on top of updates so you don’t have to.

• Focuses on long-term, compliant SEO that brings real results.

SEO doesn’t have to feel like guesswork.

Want a storm-proof SEO strategy with a 90 day Guarantee? Let’s create a plan that works for your business, no matter how many updates Google rolls out. Reply to this email or book a call today to get started.

P.S.
Even if your rankings haven’t dropped yet, the next update could change that. Don’t wait until it’s too late—get ahead now.

Tom - SEO Growth Managing Director