Why Not Pair SEO with CRO for Better Results?

The collaboration between SEO (Search Engine Optimisation) and CRO (Conversion Rate Optimisation) is akin to some of the most iconic duos in history. While each has its distinct role—SEO focusing on attracting traffic and CRO on converting this traffic—they achieve the best results when working together.

Breaking Down Barriers for Enhanced Performance

Often, we see SEO and CRO operating in silos within organizations, a separation that can lead to missed opportunities and even conflicting outcomes. The key to unlocking their full potential lies in understanding the interconnectedness of their objectives. SEO is all about drawing people in, whereas CRO aims to engage and convert these visitors into customers. By viewing their goals as complementary rather than separate, we pave the way for a more holistic and effective digital strategy.

The Power of Collaboration

Imagine the scenario where SEO-driven changes improve your site's traffic, but without a CRO perspective, this new influx of visitors finds the page less user-friendly, leading to higher bounce rates and lower conversions. Conversely, CRO efforts that remove key elements for the sake of simplicity could inadvertently lower your SEO rankings if those elements are crucial for search visibility.

The Solution?

A collaborative approach that leverages the strengths of both SEO and CRO. For instance, SEO keyword research can inform CRO strategies by revealing what your audience is searching for, allowing you to tailor content that meets their needs and drives conversions.

A real-world success story saw a financial client boost their home loan sales by 38% simply by aligning their content more closely with user search queries, highlighting the value of integrating SEO insights into CRO initiatives.

For a closer look at these strategies and how to implement them for your ecommerce success, visit our blog post: SEO for Ecommerce: How Online Stores Can Drive Organic Traffic and Sales.

And if you're looking to delve deeper into elevating your online presence, explore our SEO services tailored to amplify conversion rate optimisation (CRO), where we specialize in crafting strategies that cater to the unique demands of the digital marketplace.

—

Tom Galland, Director of SEO Growth