Planning Your SEO Strategy for the Next Financial Year

Now more than ever, the importance of a well-defined SEO strategy cannot be overstated. As the saying goes, "Good fortune is what happens when opportunity meets with planning.". And this reigns true, especially in our volatile Australian market. To ensure your business grows in the next financial year, spend two minutes going through this exercise.

A Quick Exercise to Get Started

Imagine where you want your business to be by this time next year. What are your growth goals? How do you envision your online presence contributing to your success? Take a moment to jot down your thoughts. Do this easy exercise. It will lay the base for a strong SEO strategy. The strategy will fit your specific business needs.

Key Steps to Crafting Your SEO Strategy

1. Review and Reflect: Assess your current SEO efforts. What's working well, and what needs improvement? (Look at GSC & GA.) Plus, reflect on how you got your current leads or sales in the last year. Understanding your starting point is crucial for setting realistic goals.

2. Define Objectives: Base them on your reflections. Make them clear and measurable. They are for the next financial year. Is it growing organic traffic, raising conversion rates, or expanding keywords? Say what success looks like for you.

3. Keyword Research: Identify key search terms relevant to your business. Good keyword research will guide content creation and optimisation efforts. It will ensure you attract the right audience. We have a free tool here you can use

   

4. Content Strategy: Content is king in the realm of SEO. Make a content calendar that fits your goals. And, that connects with your target audience. Valuable, engaging content not only enhances SEO but also builds brand authority.

5. Technical SEO Audit: Ensure your website is technically sound. Technical SEO is pivotal for ranking higher on search engines. It covers site speed, mobile friendliness, and schema markup.

6. Monitor and Adapt: SEO is dynamic. Regularly monitor performance metrics and adjust your strategy as needed. Stay agile to capitalise on emerging trends and opportunities in your industry.

Partner with SEO Growth

At SEO Growth, we plan and strategies day in day out. Don't do this alone. No matter where you budget is at, let's have a chat. Myself, Tom, and our team are always here to help your Australian grow this financial year.