Facebook and Instagram Outage Today?

On March 5th, a global outage occurred for Facebook and Instagram users. The outage lasted for two hours, which caused many marketplaces and online sellers to become stressed. According to Meta, Facebook and Instagram experienced technical problems and have conducted immediate resolutions to the problem. However, the impact of the outage may have been larger for many businesses. On the other hand, scaling your online visibility through SEO can help you leverage continuous outreach, especially during downtime of these social media platforms.

What Could This Mean for Your Business?

When popular platforms like Facebook experience outages, it's more than just a minor inconvenience. Many businesses find themselves stuck, unable to connect with customers or drive traffic to their sites. This situation reveals a critical truth: relying only on one online channel is risky. For online businesses, this can mean lost sales, missed customer interactions, and a drop in visibility, all highlighting the importance of having a diversified online presence.

How to Use SEO During This Outage?

SEO stands as a resilient and consistent source of traffic for your business and stays visible to your audience. Here are a few reasons why SEO is valuable to your business:

• 24/7 Visibility: Unlike social platforms, search engines are always on, making your website continuously discoverable to your customers.

• Diverse Traffic Sources: SEO opens up multiple pathways to your site, reducing the risk associated with relying to social media platforms.

• Trust and Credibility: High search engine rankings signal to your audience that your site is a reputable source of information or services.

Check out these case studies on how they leverage SEO to do outreach for their online business.

While social media remains a powerful tool for digital marketing, it's crucial to invest in SEO to ensure your online visibility is not at the mercy of unforeseen outages. Here are a few strategies:

1. Content is King: Regularly update your website with high-quality, relevant content that addresses your audience's needs and queries.

2. Optimise for Your Audience: Use keyword research to understand what your target customers are searching for and optimise your content accordingly.

3. Technical SEO: Ensure your website is technically sound, with fast loading times, mobile optimisation, and secure connections.

To learn how SEO can help your brand reach millions of users powered by the Internet, check out this list of performance campaigns.

Ready to Enhance Your SEO Strategy? At SEO Growth, we're dedicated to helping businesses like yours thrive online through comprehensive SEO strategies that drive sales. Contact us today to learn how we can boost your online presence and ensure you're never left whenever a Facebook or Instagram outage occurs.

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Tom Galland, Managing Director of SEO Growth