2025, We Made It! Here's How SEO is Changing

2025, we made it!

As always, here are my SEO predictions for the year ahead. Whether you’re ready to conquer Google or just here for a laugh, let’s chat about what’s changing and what it means for your business. Grab a coffee (or a wine), and let’s dig in.

SEO in 2025: Smarter, Faster, and (Honestly) a Bit Creepy

AI is taking over—and I don’t just mean those weird chatbots. Google’s algorithms are now so advanced that they can predict your next snack craving. Search engines are getting ridiculously good at understanding what people want and rewarding websites that deliver the goods.

Here’s the kicker: you can’t just chuck keywords on a page anymore. Your content needs actually to help people. Think answers, solutions, and value—not just “buy my stuff.”

Pro Tip: If your website’s content hasn’t been updated since COVID, it’s time for a revamp.

Trend #1: Voice Search Is the New Black

“Hey Siri, how do I stop my dog from barking at the postie?”

Sound familiar? Voice search is booming, and Australians are jumping on board. People are speaking to their devices like mates, meaning your content needs to match that vibe.

Here’s what to do:

• Write how you talk—ditch the jargon.

• Focus on questions people actually ask, like “What’s the best coffee machine for under $200?”

• Use FAQs on your site to nail those conversational queries.

Trend #2: Mobile-First Everything

Let’s be real—when was the last time you Googled something on a desktop? Mobile-first indexing is now the default, meaning Google ranks your site based on how it performs on a phone.

If your site loads slower than my nan’s dial-up internet, you’re in trouble.

Quick Fixes:

• Test your site on your phone. Is it fast? Easy to navigate?

• Use free tools like Google’s PageSpeed Insights to pinpoint issues.

• Prioritise clean design—no one likes a clunky menu or tiny buttons.

Trend #3: AI Tools: Your New Best Mate

AI is no longer sci-fi; it’s here, and it’s powerful. Tools like ChatGPT and Jasper can write blogs, brainstorm ideas, and even help you with keyword research. But don’t get lazy—AI can’t replace your unique brand voice or your customer insights.

How to use AI without sounding like a robot:

• Let AI handle the grunt work, like generating ideas or first drafts.

• Always review and tweak the content to make it you.

• Stay human—share your expertise and personality in every piece you publish.

What Does This All Mean for You?

SEO isn’t about gaming the system anymore—it’s about being useful. In 2025, your website needs to:

• Answer real questions.

• Be lightning-fast on mobile.

• Embrace tools like AI to stay ahead of the curve.

If you’re feeling overwhelmed, don’t stress—I’m here to help.

Final Thoughts: Let’s Own 2025 Together

This year, focus on making your site a place people love to visit. Whether improving your content, sprucing up your mobile experience, or staying ahead of SEO trends, small changes can lead to big wins.

Got questions? Need help? Drop me a line, and let’s chat. SEO doesn’t have to be scary—especially when you’ve got someone in your corner.

Cheers,
Tom

P.S. Know someone who needs an SEO intervention? Forward this newsletter—they’ll owe you a coffee.